Ear Hustle

Why did Apple Purchase $578M Worth Of Sapphire In Advance?

Apple is building a manufacturing plant in Arizona that will be used by GT Advanced Technologies to make sapphire crystals for use in its products. Apple currently uses sapphire in its home buttons and camera lens covers, but several details about the material itself and the nature of its deal with GT indicate that it could be expanding its interests in the hard crystalline substance over the next several years.


Sapphire, specifically synthetic, manufactured sapphire, has several properties that make it of interest to Apple. First of all, sapphire is superior to glass, even Corning’s Gorilla Glass material, in several ways. Synthetic sapphire has no color, as it’s a single crystal grown to be optically transparent — making it look very similar to glass. But it’s also extremely hard — 9 on the Mohs scale — which means better scratch resistance.

“Chemically strengthened glass can be excellent, but sapphire is better in terms of hardness, strength, and toughness,” says Matthew Hall, Director of the Center for Advanced Ceramic Technology at the Kazuo Inamori School of Engineering at Alfred University. “The fracture toughness of sapphire should be around 4 times greater than Gorilla Glass – about 3 MPa-m0.5 versus 0.7 MPa-m0.5, respectively.”

The hardness of sapphire will make it resistance to ‘flaw initiation’ (aka starting to scratch) and its ‘toughness’ is how it resists fracture once a flaw has begun (cracking altogether). This strength doesn’t come without a bit of cost, Hall notes. “The density of Gorilla Glass is 2.54 g/cm3 while sapphire is 3.98 g/cm3. Given equal-sized pieces, Gorilla Glass will always be lighter.”

The counter-point to the greater weight is that Apple could use thinner pieces of sapphire due to its greater strength overall. This would result in weight and thickness reduction, which is something Apple is very conscious about. You may have noticed that the latest iPad Air was reduced in thickness in part due to its use of thinner glass and IGZO display panels.

Sapphire has fairly good optical qualities, as well, says Hall. Both materials have roughly similar absorption properties, though sapphire’s refractive index is a bit higher, which would mean a tradeoff in light transmission for durability.

“Gorilla Glass is about 1.5 while sapphire is about 1.76 — the exact number is wavelength-dependent,” Hall says. “The reflection that occurs at an interface is directly proportional to the refractive index difference between the two media creating that interface.”

The technical details of GT Advanced’s sapphire product match up well with these numbers, you can read those here (pdf). This means that, in roughly the same amount of incident light, Gorilla Glass would allow for a brighter image than sapphire. The key difference between the two materials, and this is where we get to why Apple just ensured its own supply, is the manufacturability of sapphire vs. glass.

“The down draw process for making display glass is currently more scalable and energy-efficient than sapphire production,” Hall says. “I admit to being less familiar with the details of sapphire production, but it’s my understanding that all methods are batch-based while the relevant glass making process is continuous in nature. I don’t see an immediate solution for sapphire to compete with glass on economies of scale, but I would certainly be interested in learning what may be in the works.”

Hall says that there are questions about the methods of producing large amounts of thin sapphire that is not cost-prohibitive. Which may be why Apple is building a new facility which GT Advanced will inhabit, with its own machinery and processes. GT has been developing a method for making sapphire sheets thinner than a human hair, which are then laminated on top of glass material to protect it — a more cost-effective solution than a pure sapphire sheet.

A report earlier this week from Cantor Fitzgerald analyst Brian White noted that sapphire glass accounted for about 11 percent of GT’s sales this year — around $28.9 million in revenue. In 2014, GT expects to make between $480 million and $640 million from its sapphire business alone. So clearly it expects Apple’s additional business to increase its production quite a bit.

What chunk of that increased revenue will be sucked up by Apple? The answer lies in GT’s Q3 release, which notes that Apple will provide it with a $578 million prepayment, which GT will reimburse over the next five years. Apple’s deal length wasn’t mentioned, but it’s likely to last at least those five years. Note that this is only the pre-payment, Apple’s investment in sapphire may go well beyond that.

In its statement about the deal, GT said that it “has accelerated the development of its next-generation, large-capacity ASF furnaces to deliver low-cost, high-volume manufacturing of sapphire material.”

This increased volume indicates significant interest by Apple, for both its current products and future ones. A few months back, there were reports that production volume of sapphire materials was a ‘problem,’ which we’ve confirmed were accurate.

An MIT Technology Review piece from March of this year noted that production levels were one of the biggest barriers to sapphire being used in smartphone screens. At current volumes, sapphire was just too expensive. At the time, GT said that a sapphire display could cost 3-4x as much as a Gorilla Glass one, but people at the company noted that its prices would fall further as GT “improved the quality of its furnaces and as the manufacturers that purchase those furnaces streamline operations.”

Though Apple currently uses sapphire for its touch sensors, GT’s increased output in 2014 points to a much larger role for the material in Apple’s business. This could point to Apple beginning to use sapphire for the screens of its devices. Though there are production challenges, it’s technically possible that Apple has found a way to make it economically feasible to replace the glass material that they’re using with sapphire.

In supply chain analyst circles there is chatter that Apple no longer uses Corning’s Gorilla Glass for its iPhone screens, and hasn’t for some time now. But it still makes them out of glass. Expanding sapphire production and buying its own plant indicate a massive interest in the crystalline material by Apple.

“First, this material must be extremely strategic, says Creative Strategies Analyst and Techpinions columnist Ben Bajarin. “It is necessary for Touch ID because it is extremely scratch-resistant. If a scratch got on your thumb scanner it wouldn’t work. So then the question becomes what else may they want or need to use a scratch resistant screen for. This is where the wearables idea or watch comes in.”

There has been a lot of chatter about Apple and wearables, and it is indeed working on something in that arena. Apple’s M7 motion coprocessor likely has something to do with it, and there are some indications that it’s being worked on by both Bob Mansfield and ex-Adobe CTO Kevin Lynch.

Watches, a popular wrist-mounted wearable you may have heard of, often use sapphire for their face covers because of their durability. They simply get knocked around more than phones do.

“This, for now, is more about smaller screens than bigger. But perhaps it is also a learning process or investment for them to take this to other screens,” says Bajarin.

This is how Apple operates with its suppliers in China like Foxconn. If custom machinery or processes are needed for their products, they often put the money into the deal for those. It’s not disclosed in GT’s deal, but there may be a possibility that it’s helping it build the furnaces that it needs. It’s certainly building a fancy new facility for the manufacturing, complete with a renewable energy source in the form of a solar farm.

Apple’s investment in sapphire glass displays just how important it views the material. This could also mean that it is setting itself up to protect the supply of material over the course of the next few years. Apple has often done this with components like Retina displays.

Around the time HP was trying to build its TouchPad tablet, we had heard that the company was frustrated because Apple had locked up super high-res display production for some time. HP couldn’t get the panels even if it wanted to, and would have to wait until Apple’s exclusivity deals ran out. This may be a similar scenario, where Apple buys out capacity to prevent others from having access to it.

Or it could simply be a matter of building up production levels to where Apple needs them to be just to provide it for themselves. This is probably the likelier scenario, especially given the relative scarcity of sapphire and the production processes used to make it in enough volume. Especially if Apple expands production of its sapphire home buttons and TouchID systems to the iPad line in the coming year.

Either way, Apple is planning on using sapphire on a much larger scale than it has previously. There’s no telling exactly when we’ll see the fruits of this increased production, but GT’s increased production levels point to a much bigger use of sapphire by Apple in 2014 and beyond.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Popular

To Top