Sports

Usain Bolt Has Signed Nike’s Biggest Endorsement Deal In The History Of Nike

Usain Bolt Has Signed Nike's Biggest Endorsement Deal In The History Of Nike

Nike has signed Usain Bolt to a lifetime deal, ESPN’s Darren Rovell reports.

The contract is the largest single-athlete deal in Nike’s 46-year history. It also marks the first time that Nike has officially given a lifetime deal.

Usain Bolt, who is entering a new phase of his career, is reportedly billed to earn as much as $30 million annually.

According to Rovell, Bolt’s new deal “easily surpasses” the 10-year, $300 million deal Kevin Durant signed with Nike in 2014.

SportsOneSource reports that Bolt will have his own signature shoe line with Nike and is expected to wear them for all his track events, and Forbes predicts a $340 million sales from Bolt’s customised shoes annually.

 

Source:  The Guardian

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