(NEWSER) – It’s hard out there for facial-hair-challenged men: Beards are in, and some guys who are less fortunate are turning to a popular beard transplant procedure to spur some growth and cheat mother nature. According to DNAinfo, more and more New York doctors are seeing men—from Brooklyn hipsters to advertising execs—opt for hair transplant procedures.
“The increase has been five, six times what it was initially. And I would trace it back to about three, four years ago, maybe when Brad Pitt walked down the red carpet” with a beard, says one. The procedure, which costs anywhere from $3,000 to $8,500, involves removing hair from a “donor” area—either the back of the head or the chest—and implanting it on the face. Newsy reports: