MAC Cosmetics has announced that Caitlyn Jenner will be the new face of their Cosmetic line in an astronomical deal which makes her the first transgender to land a contract of that magnitude.
It was announced early Friday that Caitlyn was their new celebrity endorsement after a recent controversy surrounding an African-American woman in an ad with full lips who was ridiculed with disrespectful and racial taunts for having natural full lips.
It’s rumored by beauty insiders that the deal was worth approximately seven figures.
MAC which is owned by Estée Lauder has taken on a larger interest with transgender issues and causes and will be promoting more people in the LGBT community.
MAC issued a statement, , “M·A·C Cosmetics is a brand that embraces ALL AGES, ALL RACES and ALL SEXES and is a longstanding supporter of the LGBT community. We are inspired by Caitlyn Jenner, her personal journey and we admire her courage and beauty.”
Like father like daughter, Kendall Jenner is currently a face for Estée Lauder.