San Francisco 49ers quarterback Colin Kaepernick will have to use something else to block out the yelling from Seahawks fans. The NFL and Bose have secured a deal that will prohibit the use of Beats by Dre headphones, as well as other headphone manufacturers, while players appear on camera.
The deal between the two entities gives Bose rights that will entitle it to prevent players and coaches from wearing any other manufacturer’s headphones during televised interviews. It is said to be effective immediately so consequently gone are the days of Kaepernick and Cam Newton warming up while sporting a pair of Beats on the field.
The restriction of other headphone usage includes pre-season training camps, practice sessions, game day, post-game interviews, and it remains in place until 90 minutes after the game has ended.
Beats issued a statement claiming they are an intricate part of players warming up before games.
“Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual,” a Beats spokesperson said. “Music can have a significant positive effect on an athlete’s focus and mental preparedness and has become as important to performance as any other piece of equipment.”
This isn’t the first time athletes have been forced to separate themselves from the beloved headphones. During the World Cup players were only allowed to wear Sony headphones even though superstar Neymar Jr. was featured in a Beats commercial.
Beats by Dre was recently acquired by Apple and currently owns over half of the premium headphone market so companies are doing what they can in attempts to level the playing field.