A £250,000 ( $415,850 US) supercar turned heads for the wrong reasons after it was involved in a three-car smash in Kensington.
The matt-black Lamborghini Aventador was left with damage to its front and had to be towed from the scene of the crash in Sloane Street.
Witnesses told how the rare supercar was in collision with a hatchback, causing the Lamborghini to veer off into a parked car.
After the crash, during which no one was hurt, shoppers in Sloane Street gathered around taking photos and videos.
Art consultant Lila Afshar returned from a Mother’s Day lunch with her two daughters to discover their BMW had been the caught up in the collision.
Ms Afshar, from St John’s Wood, said: “We showed up about three hours after the incident and there was a letter on the windshield.
“The Lamborghini was being towed away and the owner came up and explained what had happened. He was really apologetic about it.”
The smash caused a mass outpouring of schadenfreude among witnesses on Twitter.
One user, who gave her name as Kate Sloane, wrote: “Smashed lambo on Sloane Street. The heart bleeds.”
Another posted: “Gutted for whichever footballer crashed their lamborghini on Sloane Street. Already people taking selfies with it.”
But one user took a more sympathetic approach, posting a photo and adding: “Not a good way to start a Sunday for this guy :(”