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A beer backlash is brewing over a new message on a Bud Light bottle.

It’s part of the beer’s ‘Up For Whatever’ Twitter campaign.

Some bottles say Bud Light is “the perfect beer for removing ‘no’ from your vocabulary for the night”.

That hasn’t gone over well on social media.

Bronx Congresswoman Nita Lowey took to Twitter to criticize the campaign:

Jeff, also using the #NoMeansNo hashtag, tweeted “Bud Light, the perfect beer for marketers about to lose their job.”

Anheuser Busch responded with a tweet of its own: “We missed the mark on a new Bud Light bottle, and we regret it.”

Source: ABC