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Studio 11 Films, Divine Entertainment International and LOT 10 Productions presents the feature film “Skinned” Directed by Lisaraye McCoy and Co-Directed by Avery O Williams. Starring Jasmine Burke, Brad James, Van Vicker, Cycerli Ash and featuring Lisaraye McCoy. COMING 2015. Logline: If beauty is skin deep…what happens when we change the skin.

Many women of color from the different countries all over the world including Africa, India, Canada, the The Caribbeans, China Province of Taiwan, Hong Kong Special Administrative Region, Malaysia, the Philippines, the Republic of Korea  as well as the United States of America are under a delusional psychosis and believes lighter skin means better skin which in fact this is the furthest thing from the truth.  This has become a international epidemic.

It’s actually quite the opposite.  Although dark skin needs to be protected as well, darker skin is more protected from the damaging rays of the sun due to it’s rich beautiful melanin.

It appears as though the slave masters tactic is still spewing it’s ugly head whereas the darker slaves were treated worse than the lighter slaves.  It’s been said that the lighter slaves often times were children of the slave masters and if a person of color was lighter, they received better treatment.

Many women and men are turning to chemically enhanced bleaching creams to lighten their skin which is causing irreversible and damaging effects to the skin. Some of these products can cause cancer and extreme sensitivity to the sunlight.

Prolonged use of these bleaching creams which contains high levels of mercury for purposes of brightening the skin has been proven to result in the prevalence of the following disorders among users:

‡ Hypertension
‡ Diabetes
‡ Skin and liver cancers
‡ Kidney failure
‡ Depression
‡ Blindness
‡ Obesity
When used by pregnant women, these products also result in:‡

Stillbirths, ‡ High rates of neonatal infection, and ‡ Low birth weight.

Per voicesinbioethics.org, The global issue of skin bleaching or lightening has become a public health crisis of epic proportions. Many people of color purchase and use skin bleaching products that later cause skin discoloration, skin cancer and other medical problems. Due to the depth of this phenomenon, I will devote a two part series to this issue in order to explore the ethical and public health challenges involved in skin bleaching, especially involving people of color. The issue of skin bleaching is more dangerous and deadly for people of color throughout the world because the practice also affects psychological and physical faculties.

The psychological impact for many people of color to lighten one’s skin in order to fit within the larger society’s definition of beauty is now more widespread than ever. Skin bleaching also symbolizes more complex psychological issues such as self-perception and self-esteem that have plagued people of color since the advent of international slavery, especially in the Americas. For instance, African-Americans are often coerced through the mass media to believe that lightening one’s skin through bleaching or lightening products brings greater acceptance into the larger North American society. But I believe coercion can be most effective unconsciously through culturally assimilative brainwashing, which may have a deeper impact on one’s consciousness to choose collective acceptance by the general society rather than individuality based upon positive views of self and one’s own ethnic origins.

 

 

Check out the Movie Trailer